Moisturizer – Cosmetics and makeup techniques will not do you any good unless you take good care of your skin. Make sure you drink plenty of water everyday and use water-based moisturizer. Also, apply a rich eye cream every night to smoothen the areas around your eyes and reduce crow’s feet. The more moisturized your skin is, the more evenly it will hold makeup.
Foundation – Choose foundations or tinted moisturizers that are yellow-toned, as they tend to tone down redness or ruddy skin very well. Avoid thick foundation. Keep it sheer to avoid textures that will highlight your wrinkles instead of hiding them. If you have too many freckles or brown spots, you may use cream or gel bronzer to correct that and add some healthy glow to your skin. If you have some extra fullness around your chin, you can use foundation to conceal that problem by applying a thick line of foundation along your jaw line with a Q-tip, blurring the line with a sponge, then drawing attention upwards with a good cheek and eye makeup.
Eyes – As women age, their eyebrows tend to become more sparse. Use an eyebrow pencil to draw featherlike brows that follow your natural hair direction. The color of your brow pencil should match your natural brow and hair color. As for the eyeshadows, try to use softer and more neutral tones that will create a certain depth to your eyes instead of flattening out the areas as brighter colors do. If you have droopy eyelids, use eye contour shadow to give them a “lift” by applying contour shadow at the outer corners first, then blending it carefully as you move in towards the nose.
Lips – Avoid lipsticks that are too dry or too glossy, as they tend to bleed into the lines on your lips and make them look more obvious. Lip liner is a good makeup tool for older women because it helps stop color from bleeding into those fine lines. If your lips seem to have shrunken in size, color your lips completely and use lip liner to line the outside ridge.