Face serums are highly concentrated formulations packed with nutrients, such as vitamins and botanical extracts, designed to deeply nourish, hydrate, repair and protect your skin. Most serums are either oil or water-based.

Not really. Face serums are different to normal face lotions and creams in that they contain smaller molecules. This allows them to penetrate the skin more quickly and more deeply than regular moisturisers, thereby making them more effective. In addition, the concentration of active ingredients in serums can be as high as 70%, compared with concentrations of around 5-10% in traditional moisturisers. So they can really pack a punch!

Because of their unique and concentrated formulas, and their ability to reach into the deeper dermal layers of your skin, serums can help with:

• Superior hydration of the skin
• A reduction in the visible signs of ageing, including fine lines, wrinkles and age spots
• A reduction in skin pigmentation