Make Up



Swedish women prefer an effortless look, and they affirm the same approach in skincare. They are also very conscious and wary about their preferences of beauty goods, particularly when it comes to skincare and their constituents. They prefer natural, sustainable, and eco-friendly skincare and makeup products. Quality of the products is the main factor in choosing any product in Sweden. Check out OmdömesStälle for reviews about Sweden skincare and beauty brands so that you can find decision-making easy. You can also find out the  Åhléns reviews which are known to deliver cost-effective and superior quality beauty and skincare products entailing local and international brands.

Verso – Known for Retinol 8 Complex

Verso formulates a plethora of skincare products, but its products formulated with Retinol 8 are the absolute uniqueness of Verso. Retinol 8 is Verso’s established wonderful Vitamin A complex. It may intensify the skin’s regular formulation of collagen and diminish the aging signs. Products that contain Retinol 8 include Facial Fluid, Day & Night Cream, Serums, Blemish Fix, Facial Oil, Dark Spot Fix, Eye & Face Mask.

Björk & Berries – Sustainable beauty offerings

Björk & Berries is a Swedish brand devoted to achieving the pleasures and beauty of nature in its simplest manner. It transmutes natural, fresh constituents into veteran standard and natural body care, deftly made products for daily usage. The brand strives to develop a sustainable habitat by utilizing handpicked, organic, and natural ingredients. Its products cover fragrances, face care line, hand & body products, haircare, and body treatments line.

Estelle & Thild – Famous for skin-care range

Estelle & Thild is an organic skincare Swedish brand. Products are formulated sustainably and are vegan and cruelty-free. The brand is Ecocert certified. Estelle & Thild has produced four skincare ranges each for special concern. Every range comprises constituents that are correctly favored to provide diverse skincare requirements. The brand covers a great range of skincare, body care, makeup line, and baby care products.

Isadora – Affordable Makeup Brand

Isadora is a Swedish makeup brand. Products are clinically tested, scent-free, cruelty-free, and harmless for sensitive skin. The brand covers the whole makeup line including eyes, face, nails, and lip products. Besides, the brand offers makeup tools, brushes, and accessories.

Maria Akerberg – Known for Beautiful Colors

Maria Åkerberg is a Swedish skincare brand, offers an organic product range produced from organic vegetable oil. Plant extracts and essential oils are utilized as scents and colorants in the products. The brand comprises products of skincare, body care, hair care, baby care, sun protection, and men’s skincare, and the whole makeup line.

Maréna Beauté – targets are Darker-complexioned customers

Maréna Beauté is a Swedish beauty brand offering a top-notch product line for dark-complexioned customers. The color palette of the product line is solely produced to satisfy the skin tone of customers by dark skin shades. The brand covers the whole makeup collection including eyes, lipstick, powder, foundation, blush, bronzer, and palettes.

Swede’s Inherent sense of style & their trust on makeup brands

Sweden skincare brands build the trust of consumers using varied advanced approaches, technology is the perfect medium to enhance brand awareness among people. So, cosmetic brands utilize the phenomena of digital imaging to win the trust and loyalty of consumers. The major concern for Sweden women is the price factor which impacts their cosmetic purchasing decision. Brands also use the method of referral marketing and promote the brand through bloggers and celebrities. Moreover, cosmetic brands amplify their sales through monthly or yearly special offers and discount schemes.